Ask your first question

There is no command syntax and no required format. Type the question the way you would ask a colleague.

Where are the gaps in the outdoor furniture market?

When does demand for pool floats peak?

Which stores sell a stainless steel travel mug like mine, and what do they charge?

What happens when you send it

The Reach Agent classifies the question by domain, then runs the specialists that can answer it. A question about seasonality runs one. A question like "I am launching insulated water bottles under $30, what does the landscape look like?" spans demand, pricing, gaps, and keywords, so it runs several at once and returns one synthesized answer rather than four separate ones.

You do not choose a specialist. You do not need to know which one owns which data. That is the Reach Agent's job.

What you see, and in what order

The written answer streams in as it is produced. Tables, group cards, and any tappable controls appear together when the turn finishes.

This is how Gemini Enterprise renders agent interfaces: text paints on arrival, and the rest is drawn once the turn completes. On a question that runs several specialists across a large catalog, expect the prose first and the tables a moment later. Nothing is stuck.

With a catalog and without one

Without a catalog attached, every answer is about the market: what buyers search, which categories are moving, what other stores sell and charge, where demand outruns supply. This is the right mode for research, for sizing a category before you enter it, and for competitive work.

With a catalog attached, the same questions become about your products. "Which of my products are invisible to search" only has an answer once the agent knows what your products are. Questions that need your catalog and cannot get it say so rather than answering about someone else's. See Upload your catalog.

Follow-ups

The conversation holds context. After an answer you can narrow without repeating yourself:

Now just the ones under $40.

Which of those has the lowest competition?

Answers often end with suggested follow-up questions as buttons. Tapping one sends it as your next turn, which is a shortcut, not a limit. Typing your own question does the same thing.