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Campaign Architect Agent

Drafts data-backed search advertising plans: keyword lists, ad group structure, bid recommendations, and budget allocation.

Draft mode only. This agent never pushes to ad platforms, never commits spend, and never modifies live campaigns. Every output is a draft for merchant review.

Endpoint: POST /a2a/campaign-agent

Skills

High-ROI Keyword Opportunities

Surfaces high-ROI keywords to target by combining gap analysis with CPC and competition data.

Example queries:

  • "Which keywords should I target for kitchen knives?"
  • "Find high-ROI keywords in home fitness"

Cannibalization Check

Flags cases where multiple merchant products would compete for the same keyword.

Example queries:

  • "Check for keyword cannibalization in my catalog"
  • "Are any of my products competing for the same terms?"

Ad Campaign Structure Draft

Produces draft ad group structures with keyword assignments grounded in cluster hierarchy.

Example queries:

  • "Draft a campaign structure for my yoga products"
  • "Organize my kitchen knives into ad groups"

Budget Allocation Draft

Recommends how to distribute ad spend across categories using gap-score weighting.

Example queries:

  • "How should I split my budget across categories?"
  • "Draft a budget allocation for my outdoor furniture line"

Bid Recommendation Draft

Produces bid range recommendations per keyword using CPC, competition, and opportunity data.

Example queries:

  • "What bid should I set for 'japanese chef knife'?"
  • "Recommend bid ranges for my yoga mat campaign"

Input/Output

  • Input modes: text/plain
  • Output modes: application/json, text/plain