Campaign Drafting

Search advertising is a bet on which words buyers will use. Campaign Drafting makes that bet from the keyword data instead of from guesswork.

Draft mode only. Nothing here reaches an ad platform. It never pushes a campaign, never commits spend, and never modifies a live campaign. Every output is a draft for your review.

What it answers

Which keywords to bid on. Terms surfaced by combining the gap analysis with cost per click and competition, so you see where demand is high and the auction is not crowded.

What are the lowest-competition, highest-volume keywords I should bid on for hiking boots?

Which keywords should I target for kitchen knives?

Where you would bid against yourself. Cases where several of your products would compete for the same term.

Check for keyword cannibalization in my catalog.

How to structure it. Draft ad groups with keywords assigned, grounded in the cluster hierarchy rather than in a naming convention.

Draft a Google Ads campaign for my insulated water bottles.

Organize my kitchen knives into ad groups.

How to split the budget. Allocation across categories, weighted by the gap scores.

How should I split my budget across categories?

What to bid. Bid ranges per keyword from cost per click, competition, and opportunity data.

What bid should I set for "japanese chef knife"?

What it needs

Keyword and bid work runs from a category. Cannibalization checks and catalog-wide structure need your products attached. See Upload your catalog.

What comes back

Ad groups and keyword lists in tables, each keyword carrying its search volume, cost per click, and competition, with bid ranges and a budget split. You take it into your ad account and decide what to run.

Endpoint for direct integrations: POST /a2a/campaign-agent. See the A2A reference.