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Skills

There is one agent. You ask the Reach Agent a question, and it runs the skills that can answer it.

The skills below are how the work is divided internally. You never have to pick one. They are documented because they show up by name in the evidence trail beneath your answers, and because knowing what each one covers helps you ask a sharper question.

Skill What it answers
Search Intent The exact words buyers use, and which of your products those words do not reach
Taxonomy Gap Where buyer demand exists and product supply is thin or absent
Pricing Research Which stores sell products like yours, what they charge, and how a price has moved
Demand Intelligence When a category peaks, who is searching, and whether it is growing
Campaign Drafting Which keywords to bid on, at what bid, in what ad group structure
Catalog Onboarding Reading your catalog and mapping it onto the graph

How dispatch works

The Reach Agent classifies your question by domain and dispatches. A question that touches one domain runs one skill. A question like "I am launching insulated water bottles under $30, what does the landscape look like?" touches demand, pricing, gaps, and keywords, so those run in parallel and their findings are synthesized into a single answer.

You get one answer. The skills that produced it are named in the evidence footer, so the work stays auditable without making you assemble it yourself.

The specialists as separate endpoints

Each skill also has a dedicated A2A endpoint, used by integrations that already know which domain they want. Those are listed in the A2A reference. If you are working in Gemini Enterprise, you will not use them. The Reach Agent is the front door.